“Engaging mCommerce via Magento. Tips and tricks for making m-commerce apps”

79% of smart phone consumers use their phones to help with shopping, from comparing prices and finding more product info to locating a retailer, 72% use their smart phones while consuming other media, and 88% of those who look for local information on their smart phones take action within a day. (http://googlemobile.blogspot.com)

People use their smart phones to keep themselves entertained, to stay connected, to help with business, and of course for shopping. Their closest assistants are in their pocket at all times, everywhere they go.  They can use it to buy pizza, to compare product prices, to book airfare and check into to flights, to purchase media, and to locate the nearest store with an item they want to buy.  It allows them to do all of this and more on the go. Now Magento gives you the ability to reach all of these mobile consumers. Get Mobilized!

MCommerce on Magento. Tips and tricks for making mCommerce apps:

• Taking a closer look at mobile consumers. Who they are and what they expect.
• XMLConnect module and the basics of Magento’s mCommerce core.
• Apps vs mobile websites.
• Making a capable app: Localization and graphic support.
• Providing the best UX: saving user’s money, implementing the best OS practices. Making PayPal payments possible, and extending apps and more.